Start With Why

I picked up Start with Why about a three months ago after seeing a TED Talk by Simon Sinek. His presentation is linked below:

I began reading this book on Saturday (I had several books in my queue). I am tremendously inspired once again by the challenging premise to Start with "WHY." Sinek says repeatedly, "people don't buy what you do they buy why you do it."

If you have answered the question "What's holding you back?," the very next question you should tackle is "Why are you doing what you are doing?"

Start with "Why?'​